7 Contact Center Automation Trends for Better Communications

How to harness the power of automation & AI in your contact center

Contact center automation is the next frontier in business communications. Though automation isn’t a new concept, the advent of artificial intelligence, machine learning, and natural language processing serves as the catalyst for a radical shift in how companies deploy customer service and support call center agents – ultimately promising better business outcomes.

However, contact center automation isn’t without challenges. It’s crucial to take a strategic approach if you’re to achieve meaningful results. The following lists the latest content center automation trends and details how to truly harness the power of automation in your contact center.

Cady Customer Spotlight: Ted Botten Agency

Ted Botten is devoted to protecting his clients by helping them choose the right health insurance plans for themselves, their families, and their employees. His commitment to client care even extends to his agency’s phone system. Here’s why Ted Botten Agency turned to Cady for secure communications, CMS Medicare-compliant call recording, and HIPAA-compliant encrypted fax – and how they streamlined remote work in the process.

Secure, Compliant Call Recording and Transcription

Now in their 34th year, Ted Botten Agency provides health insurance plans (including Medicare, dental, and vision) to more than 4,000 clients from their Saint Louis Park, Minnesota location.

The agency needed to upgrade its phone system when the new CMS Medicare call recording requirements went into effect in October 2022.
The rules mandate that insurance agents and brokers who sell Medicare supplemental insurance must record phone calls with beneficiaries for Medicare Advantage and Prescription Drug Plans, and they must securely store those recordings for ten years.

Cady was there to help. We replaced Ted Botten Agency’s traditional phone system with a cloud hosted system that automates compliance. Their new system automatically records only the types of calls required by law, ensuring compliance while protecting client privacy.

The call recording service securely stores recordings on the cloud for ten (or more) years, allowing Ted Botten Agency to retrieve the recordings if needed.

“Cady gave me the ability to record in the cloud,” says agency owner Ted Botten. “That’s important because the government changed the rules. Anyone who wants to have a phone appointment to review Medicare policies we have to record.”

The new phone system also automatically transcribes calls, which helps Ted Botten Agency manage callers during its busiest times.

“A big thing we use in the office is the transcription part of the service. Based on the way my business is run, during a really heavy fourth quarter, we might have 100 or 200 calls per day,” Ted says. “We have transcriptions of who we’re going to call so we have documentation of everything. We can divvy up who needs to call whom based on transcription documents before we receive phone calls. The transcription was really a plus, it’s a great thing.”

Encrypted Fax

Secure faxing is vital to the insurance industry, so Cady implemented encrypted faxing to prevent Protected Health Information (PHI) from being intercepted during transmission. An encrypted fax system also helps Ted Botten Agency maintain HIPAA compliance.

“We still fax, and Cady gave us the ability to encrypt faxing, which we did not have before,” Ted says. “The HIPAA privacy law says anything with any person’s data, such as ID numbers, birthdays, and addresses, can’t be sent over public airways, and everything we do is about data privacy. We protect that at all costs, so that’s why encrypted faxing is so important.”

Seamless Remote Communications

Ted Botten Agency went from a standard phone system to a cloud-based unified communication solution. The easy-to-use system allows Ted’s employees to work in the office – and anywhere in the world with a softphone and Internet connection.

The new system also solved a problem with remote work inefficiencies, enabling Ted’s employees to work seamlessly from home.

“Before, we would have a person working remote at her house, but she couldn’t forward anything,” Ted says. “This gives her the ability to have her own line and work from home yet still be tied to the office, which is great. The flexibility of the system is so important for us. We can be working remotely or in the office and not miss a step.”

Business Texting

Cady also provided Ted Botten Agency with business texting services, which routes SMS messages through a business line and enables agency employees to send and receive client texts without disclosing their personal phone numbers.

“We now have the ability to have people text us. We didn’t want to give out personal phone numbers for texts, but this is tied to the main number so people can text us,” Ted says.

Personalized Service and White Glove Support

Ted says he is most impressed with Cady’s professionalism, knowledge, and dedication to customer service.

“We went from a ‘dummy’ phone system to a very capable phone system, but we didn’t know how to use it. They walked us through everything and taught us how to use it,” Ted says. “The few times that we’ve needed the customer service team, we called the local telephone number, and we got answers and solutions within a few minutes. Not too many places can fix what you need fixed on your time frame, which is immediate, which was great.”

Ted adds that Cady has helped him not only modernize his agency’s communications for today, but also keep an eye on the future to remain competitive tomorrow.

“I’ve had conversations with my team from Cady about terms of contracts and what we need to do to upgrade,” he says. “Everything has been laid out in front of me so I can make an educated decision. This is my 34th year of being self-employed, and I’ve always had to make all the decisions about the phone system myself. With Cady, I don’t have to worry about it, and I don’t have to guess at anything.”

What advice would Ted offer to those considering Cady?

“If you want a one-stop shop that you can trust and hand over all responsibility to take care of your phone system, meaning you don’t have to worry about it, Cady is the place,” he says.

Reliable, secure communications and white glove service are crucial to Ted Botten Agency’s success. Cady is proud to be their partner and to ensure communications remain a strength for their team and a differentiator for their business.

Should You Buy Or Rent Your Business Phone System?

The decision to buy or rent a phone system holds substantial weight, significantly impacting a company’s financial trajectory and operational efficiency for years to come.

This guide helps unravel the complexities surrounding this decision, offering insights into the different models available and helping you determine the most suitable option for your business.

Traditionally, businesses invested in on-premise phone systems, owning the equipment outright. However, the emergence of cloud-based solutions introduced a subscription model that appealed to many.

It’s important to note that the rental model also extends to on-premise solutions.

Moreover, there’s an option to own a dedicated server in the cloud—an off-site physical asset you possess. Regardless of the path chosen—be it on-premise or cloud-based—you can opt to:

Hence, both buying and renting avenues exist, compelling businesses to ponder: which model—buy or rent—best aligns with their needs?

Understanding Buying and Renting Agreements for your Business Phone System

The terms “buy” and “rent” may seem straightforward, but various models exist within each category:

  • Rent: Pay a monthly fee to the service provider for equipment usage
  • Lease: Pay a monthly fee to a lender who has financed your equipment, often with an option to buy at the lease end
  • Purchase Outright: Acquire all equipment upfront
  • Purchase with Financing: Finance all or part of the equipment, considered an outright purchase for the service provider, but repaid to the lender with interest

Buying or renting a phone system bears lasting implications for any business. Each option carries attributes that could be advantageous or disadvantageous, contingent upon the company’s overall strategy and unique circumstances. Here’s a comparative analysis across key considerations:

Purchasing and Tax Strategy

Your purchasing and tax strategies play a pivotal role in decision-making. Buying outright entails a capital expense, providing benefits like yearly depreciation for tax purposes.

On the other hand, renting constitutes an operating expense deductible from taxes. Engaging with tax experts is prudent to assess the implications of buying versus renting on your tax profile.

Upfront Investment and Monthly Fees

Buying demands an initial investment to procure all necessary equipment. However, this upfront cost might be substantial and requires consideration of ongoing support expenses, as maintaining the purchased phone system becomes your responsibility.

Renting, conversely, requires minimal to no upfront investment. While the cumulative monthly fees over time might surpass buying costs, subscription plans typically include support services.

Business Phone System Support Structure and Fees

Rental agreements usually encompass the following:

  • Equipment coverage
  • Ongoing maintenance and support
  • Warranties for the agreement duration
  • Potential software/hardware upgrades

When buying, you assume responsibility for maintenance, which likely necessitates IT staff. At a minimum, a support contract with a Managed Service Provider will be required.

Warranties typically expire as per manufacturer policies (often after a year). Human resources constitute a significant expense; thus, evaluating IT staff costs is crucial when weighing rent versus buy options.

Level of Control

Buying offers complete control over hardware, software, and service, empowering companies to dictate user experiences with minimal risk of degradation due to server sharing. However, it entails supporting the system internally, which is suitable for some but not all businesses.

Renting absolves you of support responsibilities as the service provider manages everything. Yet, it relinquishes some system control.

Determining Your Phone System Strategy

Several factors necessitate contemplation:

  • Is your preference for capital or operating expenses?
  • Do you envision owning the phone system as a business asset or favor the subscription model?
  • What’s your current financial stance, and does it align with buying outright or require exploring lease/financing options?
  • Assessing the requisite control over hardware, software, and user experience.
  • Evaluating internal tech support capabilities versus reliance on service contracts.
  • Constructing long-term cost projections to compare short and long-term expenses, factoring in upfront costs, monthly fees, support expenses, replacements, and tax implications.

Moving Forward

Consulting a trusted partner with experience in this domain can elucidate uncertainties and assist in making an informed decision—whether buying or renting a phone system—that best harmonizes with your business objectives and financial outlook.

Periodic reassessment of your phone system strategy remains imperative to ensure alignment with your business’s changing needs and market trends.

Update: As of 2024, the business communication landscape continues to evolve, with technological advancements offering newer phone system options. The prevalence of hybrid work models and the demand for flexibility and scalability have led to the further diversification of phone system solutions.

Businesses now have more robust and customizable choices, incorporating elements of both ownership and subscription models, allowing tailored solutions to suit diverse operational requirements.


Cady Business Technologies is proud to be a Mitel Gold Partner.

Our strong relationship with Mitel over many years allows us to offer the reliability and expertise your Mitel solution requires.

Contact us today to help create a plan that will support your business needs and budget.

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